HI AGAIN, FRIEND!

I once struggled to come to terms with a minimalist way of life.
Freeing yourself from the temptations of our modern-day consumerist culture can be a difficult concept to wrap your head around. Buying can become almost an addiction, but minimalism can help you tackle and overcome this addiction.

Minimalism does not mean never buying anything again or living with the bare minimum.

Minimalism can help you gain control over your spending, and make purchases mindfully rather than passively.

It is possible to begin to feel confident in your purchases rather than guilty. To feel content with your wardrobe rather than overwhelmed.

You can have that elegant home you’ve always dreamed about. And the best part? I bet it will get messy much less of the time.

Minimalism will positively impact your life in so many ways. Take it from me! I was once in your shoes. In 2015 I found minimalism, and 6 whole years later, have succeeded in mindfully cultivating a life of sustainable contentment.

In 2020 I decided it was time to share my journey with others. My aim is to help you construct your ideal life through minimalism, as simply and stress-free as possible. I want you to forego all of the trials and tribulations that shaped my early days when I was transitioning into minimalism. 

I love my life now. It is incredibly full, but SO much more simple.
Let’s get better acquainted, shall we? 

my mission

contentment, one fancy idea at a time

my background

fashion ETC.

As a young adult, I spent a lot of time trying to figure out what I wanted to do – a concept I’m sure many of you can relate to. I started courses at two separate universities which I eventually abandoned, and changed my career more times than I can count on one hand.

But don’t get me wrong, I was happy, just extremely unfulfilled. In the years that followed, I co-founded the family business at the request of my sister, and opened not one, but two shops (a shoe shop and a woman’s boutique). It was then, at age 26, that I fell completely in love with fashion. Feeling as though I’d finally found my calling, I made the decision to study Fashion Design.

I loved learning all there was to learn about the fashion industry. I decided to focus my interest on Fashion Styling specifically, and managed to land an internship at Marie Claire Indonesia where I was fully immersed in the fashion world. I have since paved my way working with fashion brands such as Hallhuber & Other Stories and COS, where I trained for a year as a Visual Merchandiser.

how it started

minimalism

I was backpacking around Asia in 2016 when I happened across a Marie Kondo book. As someone who was fully immersed in the highly-consumerist industry of fashion, the idea of minimalism excited me. I loved the book. I yearned for the simplicity and contentment that Marie Kondo preached, a feeling I’m sure many of you can relate to.

After three whole months of backpacking around Asia, I made my way back to Germany with a burning eagerness to begin my minimalism journey. So, first things first, I thought. Let’s start from square one. I did what any aspiring minimalist would do; I quickly purged 80% of my wardrobe, and anything else that I didn’t use frequently.

I felt better. Minimalism is easy! I thought.

But, some months later, in my excitement and yearning for a simple and organized life, I realized I had collected more than I had purged. I was confused, where had I gone wrong? That’s ok, I thought, it’s ok to fail, just try again! So, back to square one. I kept searching for answers. I read more books, watched more YouTube videos.

Six months after, I maxed out my credit card. I was furious with myself.

I decided to re-centre and try again. But this time, I chose not to consume any more minimalist literature, or watch any more YouTube videos.

Instead, I would go within, to my fundamental desires and instinctive yearning to become a minimalist. Why did I want this? What did I want to gain from this? I imagined my ideal minimalist life, and I started taking the steps to create it.

My sustainable journey to minimalism had begun.

my movement

the fancy minimalist

My mother was one of the most giving people I’d ever known. She was filled with generosity and spent her entire life helping others, never feeling as though she was doing enough for other people.

In August 2019, my mother passed away from blood cancer. I held her hand in the ICU room for nine hours as she slowly slipped away. During those nine long hours, I cried with frustration, laughed over fond childhood memories, and sang Louis Armstrong’s What A Wonderful World to her.

I wanted to build an all-encompassing resource to help others in their journey to minimalism. My aim is to teach others how to prosper through sustainable minimalism and make their journey as joyful and stress-free as possible.
Minimalism is instinctual. It allows you to focus on the things that really matter in life, rather than just simply, the things.

Minimalism has opened up my life to unexplainable amounts of joy, peace and content.

But it didn’t come without (a very large amount) of trial and error!

My mother inspired me to create The Fancy Minimalist. In December 2019, I returned to Germany. I began working night and day on translating my journey to sustainable minimalism into a helpful resource for others who were seeking clarity, simplicity and content in their lives.

I wanted to build an all-encompassing resource to help others in their journey to minimalism. My aim is to teach others how to prosper through sustainable minimalism and make their journey as joyful and stress-free as possible.

Minimalism is instinctual. It allows you to focus on the things that really matter in life, rather than just simply, the things

learn how every aspect of your life can be improved when embracing a minimalist lifestyle